A profession. A commitment. A vision.
The campaign, carried out by Bleublancrouge, will kick off on Sunday, November 13, with the broadcasting of a 30-second advertising spot on the Radio-Canada and TVA networks. The campaign will then be deployed in various media until December 4, before starting up again in March 2012, as part of the activities surrounding National Engineering Month.
“This campaign is the result of an approach based on research and studies that show that while the profession is valued, the general public remains relatively uninformed about its reach,” said Mrs. Maud Cohen, Eng., President of the OIQ. “We therefore decided to carry out a communication campaign to show the many facets of one of the most passionate professions—a profession that has a concrete impact on every element of our society. In doing so, we also hope to interest people in the vocation, in order to ensure they continue to take up this field,” added Mrs. Cohen.
“Engineers move the world forward; everything around us is made by them. We wanted to express the ubiquity of engineering and the diversity of the profession in this promotion campaign, designed with Quebec’s engineers in mind,” said Mr. Sébastien Maheux, Creative Team Leader at Bleublancrouge.
It consists of a first component of a campaign promoting the profession, which represents an investment of $4.5 million over a period of three years. Entirely financed by members, the campaign is the result of a special contribution ratified at the OIQ’s annual general meeting in June 2011.
Client: Ordre des ingénieurs du Québec
Maud Cohen, Eng., President
Daniel Lebel, Eng., VP of Public Affairs
Daniel Boismenu, Director of Communications and Public Affairs
Geneviève Terreault, Publishing Manager
Malika Daoud, Promotions Coordinator
Sébastien Fauré, Senior Associate and CEO
Benoît Chapellier, VP of Client Services
Sophie Brasiola, Account Executive
Émilie Desgagné, Account Coordinator
Marc-Antoine Grenier, Media Planner
Tania Drapeau, Media Buyer
Gaëtan Namouric, Chief creative officer
Sébastien Maheux and Jean-François LeBlanc, Creative Team Leaders
Véronique Vigneault, Art Director
Julien Duez and Andrew Lord, Copywriters
Dominique Dufour, Producer
Justine Tremblay, Production Assistant
Production House: Cinélande
Denis Villeneuve, Director
Nicolas Fransolet, Director (Second team)
André Turpin, Photo Director, Olivier Laberge, Photo Director (Second team)
Post Production: FLY STUDIO
Benoît Charest, Music
Ève Mathieu, Print Producer
Anne Saint-Laurent, Studio Coordinator
Normand Bédard, Photograph
Making of director : Anne St-Pierre
Philippe Rollin, Interactive Director
Marisol Fournier, Interactive Project Leader
About the Ordre des ingénieurs du Québec
Founded in 1920, the Ordre des ingénieurs du Québec consists of more than 60,000 engineering professionals in all fields, with the exception of forest engineering. The role of the OIQ is to supervise the practice of engineering in order to ensure the quality of the services rendered by its members and thus ensure protection of the public.
Bleublancrouge is an integrated communications agency located in Montréal. Recognized as one of Canada’s most creative agencies, Bleublancrouge has become one of the country’s top 10 agencies. Its clients include Apple, the Quebec Toyota Dealer Association, Bristol-Myers Squibb, Olymel, and Proxim, among others.
For more information, visit http://www.bleublancrouge.ca/en.
For more information, or to request an interview, please contact:
Director of Public Relations
Ordre des ingénieurs du Québec
514 845-6141, ext. firstname.lastname@example.org